Introduction to the ChatGPT App Opportunity

ChatGPT hit 850M users and just opened their app ecosystem. Natural language is becoming the new "app store" - and most companies are missing this window. This session will show you exactly how ChatGPT Apps work, how to build one, and how to get discovered.

Invest 1-hour and know if ChatGPT Apps & MCP-Apps are relevant and interesting for your business

What you'll learn:

→ WHAT'S CHANGING: The internet is shifting from a fragmented web to an intent-based web - AI agents now orchestrate the journey, and your brand needs to show up at the moment of intent

→ WHAT ARE CHATGPT APPS: How ChatGPT Apps (powered by the MCP standard) let companies send "pieces of themselves" into AI conversations - and why this isn't just OpenAI, it's Claude, Copilot, and more

→ HOW THEY WORK: The 3 layers - Conversation, Tools, and Widgets - with a full architecture breakdown and live app demos

→ HOW TO BUILD ONE: No-code vs. low-code options, design principles, common pitfalls to avoid, and how to prototype your first app

→ HOW TO GET DISCOVERED: The ChatGPT App Store approval process, search optimization, and how prompt-based discovery works - from tool descriptions to intent matching

Who should attend:

✓ Founders building products that need distribution
✓ Product leaders exploring AI opportunities
✓ C-level/VPs evaluating ChatGPT strategy
✓ Technical teams scoping ChatGPT integration